During the last 8 months, I have posted more than 60 blog posts on the professional social media platform LinkedIn.
When I started this more consistent publishing routine after registration, I had only a vague understanding of the need — just following an idea (not a bad one): if you don’t know the next step — generate content. And I did.
Sometimes I was frustrated by the lack of impression metrics, once surprised by a post going viral, and many times satisfied because each post was a result of deep work — thinking through writing.
A month and a half ago, my project Barekamutyun made a pivot, which meant my finances took a hit — so I became more active on LinkedIn. Activity became the only strategy. I was confident in the quality of my content, but it wasn’t converting into the desired outcome — money.
Later on, I researched the “rules” of LinkedIn, met and talked with dozens of the platform’s specialists (B2B sellers, bloggers earning indirectly through LinkedIn, HRs), explored accounts with thousands of followers, and questioned LLMs.
First, it helped me formulate what I actually want on LinkedIn.
Second, I realized I already have my pride — Aisystant (Systems Management School or the Engineering and Management Guild) — which can help me achieve my goals, and where I can also help others achieve theirs.
So this is an OPEN CALL.
Even if you are an exceptional specialist, the fewer people you communicate with, the lower the probability of finding a desirable role, project, or opportunity. Your professional presence (online | offline) reflects your reputation, and you must be proactive in protecting your ability to work.
For those who are ready and aiming for global networking, I’m launching an 8-week initiative to bridge the gap between exceptional individuals and domain specialists I meet here — and global professionals seeking partners, colleagues, and experts.
During the program we will:
-
Understand general principles of working with unfamiliar people (networking)
-
Learn the core principles of positioning — what value you offer and to whom; how you want to be perceived within your professional network
-
Explore algorithms and mechanics of using LinkedIn tools effectively
-
Identify and find priority contacts
-
Build a consistent workflow and rhythm
-
Practice blogging — content strategy, authorship, and editorial approach
and cover other topics that are yet to emerge.
We’ll have online meetings, silent coworking sessions, peer reviews, and a webinar with a special guest to clarify our hypotheses on building global connections.
Most professionals start being active (if at all) on LinkedIn only when they’re between projects. This strategy has its limits.
My approach is proactive — and if you currently feel stable in your workplace, you’re simply in a stronger financial position, and you’ll benefit even more from joining the program.
For the first pilot cohort, participation is free.
All communication will be in English.
We start in November.
To apply, please fill out the form:
https://forms.gle/x44u614YFLumvKzm9
DM me for any questions or comments:
http://t.me/IvanMetelkin